BESPOKE EXPERIENCE

Bespoke is selection. The elegant man is the one who knows how to choose (in Latin, “eligere” means knowing how to choose). As D'Annunzio said: Habere, non haberi (e.g. owning oneself, not being possessed by others' choices). The "tailor-made" is for the individual; fashion is for everyone, without distinction.

In tailoring, time does not exist. Past, present and future are canceled, in a continuous exchange. Elegance is timeless: the sum of the classical tradition (past), of the contemporary ability (present) and of the client's desire (future), compressed in one dimension, the suit.

The "tailor-made" belongs to the kairos, that indefinite and indefinable moment in which something special happens, something generated by inspiration and work of a Master Tailor with his Client.